Natural lifestyle starts early

Jakarta-based PT. MUM (PT. Madura Utama Mandiri) distributes world-leading natural beauty care and lifestyle brands in Indonesia. We’re a proactive, specialist distributor with insider knowledge of the Indonesian market.

Our mission is to bring to Indonesia pioneering certified natural brands from around the world, such as Mushie (USA), Frigg (Denmark), Jack N’ Jill Kids (AUS), No Pong Anti-Odourant (AUS), Grants of Australia (AUS), Flextailgear (USA) and Kooshy Kids (AUS) to name a few.

We actively promote clean-living and slow lifestyle as well as are actively promoting for Indonesian families to reduce their body’s synthetic chemical load from the use of skin care and a good eating habit, starting from the period of First 1000 Days of Life (Golden Age).

In March 2024, we are pleased to welcome mushie and FRIGG to our portfolio of brands. Both brands offer a combination of thoughtfully designed products that bring calm to parenthood, safety, and high-class Danish design.

From natural rubber pacifiers to virgin-plastic dinnerware range, we put the health and wellness of our little ones first.

 

 

We have what your customers want

Are you an Indonesian retailer wanting to stock some of the best natural beauty and lifestyle products on the market?

Know more to become our stockist here!

 

Are you looking to sell your natural beauty and lifestyle products to Indonesia?

Entrust us with your brand and we will:

Navigate Indonesia’s complex import regulations and consumer law for you.

Establish your brand in Indonesia through blogging and social media campaigns with our pool of influencers.

Leverage our curated portfolio of trusted retailers to maximize your sales and brand exposure.

Use our premium partnership with Shopee Indonesia and Tokopedia, the country’s largest e-commerce operators, to grow your presence and maintain margins.

Click below to find out more about us and the brands we work with. You’ll also discover a few things to consider when selling your products in Indonesia. And, of course, why you should work with PT. MUM to maximize your return on investment in the massive Indonesian market.

 
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Justin Bernhaut, Founder of Jack N' Jill

“Jack N' Jill has partnered with PT. MUM for several years now.

Daisy has an entrepreneurial spirit and a tenacious determination coupled with a deep understanding of the Indonesian market.

She is a pleasure to work with and will be a valuable custodian of your brand while delivering performance in Indonesia, a market ripe with opportunity.”

 
 

Brands we bring home

Mushie

FRIGG

Jack N’ Jill Kids

Kooshy Kids

No Pong Anti Odourant

No Pong Anti Odourant

Grants of Australia Natural Toothpaste