B2B channels
Business to business is the primary way of distributing your products in Indonesia. Despite the global growth in online shopping, e-commerce in Indonesia still accounts for less than two per cent of total retail sales. This is due to heavily regulated cross-border controls. Sellers using the Amazon and eBay platforms experience enormous difficulties getting unregistered products through Indonesian customs.
Distribution channels for consumer products in Indonesia still rely heavily on modern retail supply chains. These channels include department stores and specialty stores located in shopping malls, as well as a vast network of traditional independent stores, such as health and food shops, baby shops, hobby retailers, outdoor fitters and general stores.
PT. MUM works with all of Indonesia major retail chains as well as the most dynamic independent retailers in Indonesia’s major cities.
B2C channels
There are a number of players in the Indonesian e-commerce sector. Individual brands or multi-brand sellers usually set up official online stores to sell direct on platforms on Shopee Indonesia, Tokopedia, Lazada and Blibli. Shopee Indonesia is currently the largest online marketplace in Indonesia.
Since 2018, PT. MUM has enjoyed an exclusive partnership with Shopee Indonesia. This successful partnership allows us to access greater brand support for our partners, competitive delivery costs and significant brand exposure to the nearly 130 million monthly visitors to its marketplace.
Chubby Baby Shop, West Jakarta.
Independent Shops
The premium baby shops and health food stores (our main B2Bs) are largely concentrated in the capital cities like Jakarta, Bandung, Surabaya and Medan. In an industry notorious for unhealthy price wars in both online and offline channels, our key focus has always been on creating long-term partnerships with a curated pool of premium baby shops, as opposed to the short-lived gains in market share.
We work with carefully selected independent bricks-and-mortar shops in the premium mom and baby industry. Our sales team is actively growing our brands’ footprints across Java, Bali and Sumatra.
If you are interested in becoming a new stockist, click here.
Mothercare, Grand Indonesia
Mothercare
Mothercare Indonesia is one of the largest modern specialty stores. It currently has 25 stores spread across five large cities in Indonesia. Jack N’ Jill Kids and NFCo brands are being progressively rolled out to all of Mothercare Indonesia stores, increasing the brands’ footprint to nearly 85% of the target middle-income demographic in Indonesia.
Bird & Bees Store
Bird & Bees
New to the Indonesian mom and baby industry is the Birds & Bees chain of store across Jakarta’s premium suburban areas and upmarket shopping malls. With more than 10 stores, Birds & Bees has rapidly became one of the biggest names in the mom and baby market.
Sociolla Retail
Lilla by Sociolla
Sociolla is an independent online beauty retailer with more than 800,000 followers on Instagram (double that of Sephora Indonesia). PT MUM has partnered with Sociolla to stock Jack N’ Jill Kids and NFCo in its new Lilla mom and baby online store as well as its seven bricks-and-mortar Lilla stores in Jakarta’s premium shopping malls.
D2C channels
We run and operate official malls in two of Indonesia’s biggest marketplace for moms & babies market: Shopee and Tokopedia. Depending on the number of SKUs a brand has, we will assist brand principal in setting up an online presence in both marketplaces (there is a minimum requirement for the number of SKUs for an official brand store) and the order fulfillment process. Our warehouse is strategically located in West Jakarta and is certified for storing health goods by Indonesian Ministry of Health.
Shopee Mall Official Brand Store
Shopee Indonesia is the country’s largest e-commerce platform, with the number-one market share in the mom and baby category.
The platform's brand ambassadors have included Korean supergroup BLACKPINK in 2018 and footballer Cristiano Ronaldo in 2019.
While Shopee offers incredible exposure all year round, when you form an exclusive partnership the benefits magnify. Partner brands can be amplified in Shopee's monthly 'Double Double' promotions (run on the day of the month that equals the number of the month, for example, July 7 / September 9).
Shopee Indonesia’s Past Campaign
On this day consumers can buy products from selected brands and receive free shipping as well as cashbacks and discounts provided directly by Shopee. (That is, at no cost to your bottom line.) Selected brands are also highlighted in promotional banners in their category, further magnifying exposure. As a Shopee exclusive partner, PT. MUM can access these benefits for your brand.
Our Flagship e-Commerce
On January 2025 we are very excited to launch our own online flagship store, Mummasphere.com, which is targeted at the Class A and B moms and babies market.
Mummasphere.com Homepage
Read more
Contact us to start a conversation about presenting your brand to the Indonesia market.